Strategically Designed Holistic Experiences – That Gets Results. 2017-03-23T13:22:00+00:00

Strategically Designed:

Business Models | Branding | Marketing Systems | Product Offerings | Service Offerings | User Experiences 

That are Beautiful, Cohesive and Get Results.

What is a Transformative DesignApproach?

Transformative Designers are Strategic Designers with a broad depth and breadth subject matter expertise across many domains.

These include (but are not limited too) Marketing, Advertising, Business Analysis, Entrepreneurship, Business Model Design, Experience Design, Leadership, UX, UI & Data Science.

As Strategic Designers, we take a design centric approach to business development that examines problems holistically and understands the relationships as well as components to better frame the challenge.

We then evaluate and strategically design in systems composed of branding, marketing, processes, services, products, offerings, interactions, relationships and experiences that support the people and organizations in achievement of desired goals. 

This approach Achieves Results that are Transformative and not possible for companies and organizations that think in silos instead of systems.

Why do we take this approach?

It’s Simple: Strategic and Holistic Design is Great Business.

Fun Fact: Only 16 Companies in the S&P 500 meet the Design Value Index (DVI) criteria of being “Design Centric” companies.

Those companies not only outperform the rest of the S&P 500 – they have done so by 228% over a 10 year period! 


“Design Centric Businesses outperform the rest of the S&P 500 by 228%.”

“The Design Value Index provides a means to measure design exemplars against an aggregate – and the results are clear. Companies on the Index – including Apple– are all organizations that have faced disruptive market forces, a weakened global economy, and significant competition over the 10-year period of measurement. Yet they have remained agile, creative and profitable.”

These companies include:

 Apple, Coca Cola, Ford, Herman-Miller, IBM, Intuit, Newell-Rubbermaid, Nike, Procter & Gamble, Stanley Black & Decker, Starbucks, Starwood, Steelcase, Target, Walt Disney and Whirlpool.

Source: DMI S&P 500 Design Value Index



The Smartest CEOs, CMOs, CTOs, CCOs & CXOs know:

IF they want to Build Brand Value & Awareness,

Creating Amazing Goodwill in the Marketplace,

Exponentially Increase the Long Term Client Value,

Achieve Innovation and Unprecedented Growth…

Todays Businesses MUST be Designed Holistically for Success.


“We have ONE  job at TDG – Design for the greatness of others.

The only REAL way to do that is to design for the COMPLETE system that encompasses every touchpoint and interaction.

Quite Simply: Our Greatness is Defined by the Success of Our Clients & the Delightful Experiences of Their Clients.”

~ Jonathan Partlow | Founder ~ Chief Design Officer

“The first session alone was worth more (and gave more value) than what most agencies charge for a years work.

When we started the Design Sessions – It got even better!

Seriously, it’s just incredible how fast, easy and FUN it is working with JP.”

“After experiencing a Strategic Design Session & Collaborative Project Session’…

Our teams had more insight, possibilities and clarity on actionable items than ever before.

You will never want to go back to old style meetings or think about your business the same.”

“In the very 1st session with the Executive team, Jonathan made us think about things we had never even considered…

After doing this for years, I wouldn’t have thought that was possible.

I don’t say this lightly JP is Very Impressive!”

“After working with the ‘Most Innovative Design Firms’ & ‘Best Marketing Agencies’ in the world I was a skeptical…

After just the first session with Jonathan, I can honestly say we got more REAL VALUE from him than all the others combined.

Start with JP. Save yourself a lot of time, money and get a better design.”

“I would love to be able to describe what it’s like working with Jonathan but it is something you have to experience.

The way his mind works is like nothing I have ever seen – It’s just incredible!

We are ALL better and think differently after these sessions.”

“Be prepared to rethink how you see your Business, Marketing, Advertising, Client relationships and the User Experience.

Every part of our business is better and our clients are raving!

Mind Blowing Sessions – Thank You!”

“When You work with Jonathan – Buckle Up!

JP’s enthusiasm is infectious, his authenticity is inspiring and his ability to bring all parts of the business together in sync is like nothing I have ever seen before.

It’s an awesome and amazing experience that made our Business and everyone in it better.”

“We have worked with all kinds of so called “Guru’s” & Agencies in Marketing, UX, Design and Branding…

We never got the insights, innovation or outstanding results like we have with Jonathan ( JP ).

It’s obvious that he cares as much about our success as we do and that makes all the difference.”

“After working with Jonathan, we will never look at our company or UX design the same…

He gave us a new way to think and that is paying off in every way.

It really is an ‘AND’ World not an ‘OR’ World… Thanks JP!”

“If you don’t like to THINK then JP is probably not for you…

Jonathan changed the way we think about our business, revealed new possibilities we hadn’t even considered, then designed the systems that made them reality.

Now we know why they call it ‘Transformative Design!’ ”

“Jonathan does for Business what Chef Gordon Ramsey does for restaurants without the British accent or the bad attitude.

The BIG difference is that he ( JP ) is there when you need him.

He is truly a part of the team for the long haul.”

“Until I worked with Jonathan…

I thought ‘Design’ was wireframes, post-its and graphics, UX & UI.

I know understand, to use JP’s Words, ‘Design is Leadership and it is how we move, touch & inspire people.’

“JP is no BS.

He won’t always tell you what you want to hear and sometimes you won’t be able to see what he means immediately.

If you are willing to take the leap of faith – The rewards are worth it.”

“I had no idea what JP meant by Rapid Design …

In 5 days we accomplished more, with better results then we had in months before.


Our Proven 5D Strategic Design Framework

Gets Results – Period!

1. Define

We ALWAYS Start With a Strategic Define Session – These sessions give us an Authentic view of the system that is the Business.

2. Design

TDG Strategic Design Sessions™ & Strategic Project Sessions™ are the most productive meetings you will ever attend.

3. Develop

TDG’s Rapid Design™ & Rapid Development™ process gets deliverables ready to Launch & Learn fast!

4. Deploy

Launching a new design is like that feeling you get when on the first date with your true love… But Better!

5. Deliver

Our NIMBLE™ Framework ensures that we not only have the design right BUT that we also get the right design.

“The key is not the will to win… everybody has that.

It is the will to clearly define and authentically look at the entire system ~

Then take the appropriate amount of time prepare to win that is important.”

*By Holistic Design we mean the entire client lifecycle. Including the 1st time a potential client hears about the company or organization, the Conversion Funnels and follow up, designing amazing User Experiences with the Brand and the development of Long Term Relationships with the clients.

Our Services

1. Strategic Design

Some of the Team You Will Work With:

  1. Business Analyst
  2. Strategic Designer
  3. Project Manager

Some of the things we may do…

Deep dive and explore…

  • Current Business Models
  • Acquisition Process
  • Marketing Channels
  • Support Processes & Systems
  • Production Systems
  • Technological Resources
  • Human Resources
  • Define Your Future Goals / Objectives

2. User Experience Design

Some of the Team You May Work With:

  1. Project Manager
  2. Strategic Designer
  3. Business Analyst
  4. User Experience Designer
  5. User Researcher
  6. Information Architect
  7. Asset Design Lead

Some of the things we may do…

  • Research and Define the Market Segments
  • Define the User Experience across ALL channels and Mediums
  • Design the Systems and Customer Journeys
  • Define and Design the Direction and Offerings
  • Create the Information Architecture
  • Develop the Plan & Schedule Strategic Development & Deployment

3. Asset & Artifact Design

Some of the Team You May Work With:

  1. Project Manager
  2. Strategic Designer
  3. Business Analyst
  4. User Experience Designer
  5. User Researcher
  6. Information Architect
  7. Asset Design Lead
  8. Visual Designers
  9. Graphic Artists
  10. Video Team Lead
  11. Copywriter
  12. Informatics Team Lead
  13. Developers

Some of the things we may do:

  • Develop Digital & Analog Assets
  • Website(s)
  • Branding
  • Logo(s)
  • Videos
  • Print Assets
  • Advertising
  • Packaging
  • If you can see it, touch it, hear it – This is where that happens.

4. Business Optimization

Some of the Team You May Work With:

  1. Project Manager
  2. Strategic Designer
  3. Business Analyst
  4. User Experience Designer
  5. User Researcher
  6. Information Architect
  7. Asset Design Lead
  8. Business Optimization Team
  9. Social Marketing Team
  10. Analytics Team
  11. SEO Team
  12. User Researcher
  13. Visual Designers
  14. Graphic Artists
  15. Video Team Lead
  16. Copywriter
  17. Informatics Team Lead
  18. Developers

Some of the things we may do…

  • Continue to Research and Define the Market Segments
  • Redefine the User Experience across ALL channels and Mediums
  • Optimize to Increase Leads
  • Design to Increase Conversions
  • Examine and Improve Business Processes
  • Split Test
  • Advertise and Market
  • Look For New Opportunities
  • Create & Improve Sales Funnels
  • Implement Effective Email Follow Up systems
  • Create and Refine Offers
  • Collect Data, Analyze, Interpret, Iterate, Take Action, Repeat!

Simply: We Design, Build, Implement & Manage Solutions For  Everyday Problems

Some Words From Our Clients

Hi! Glad to see your still with us… it means your in the 1% of those that get it!

We’re Here To Help Your Business Blast Off!

Through Creative Ideas, Innovation & Proven Processes

We Can Manage the Implementation…
Copyright & Trademark Information: Copyright © 2015 – The Transformative Design Group.
The 5D Strategic Design Process™ & Methodologies are Protected Under U.S. Trademark & Copyright Law |  All Rights Reserved